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Nike React is Nike's biggest running release of 2018. What makes it so special? Its softness and responsive sole create a springy sensation, as if the consumer were running on a field of pillows and trampolines. But how do you sell such a sensory product on the brand's e-commerce platform without the consumer having to visit a physical store? We created the Reactive Poster: a new way to experience Nike React wherever you are. 

A week before the global launch, Nike.com buyers received a poster with instructions to follow. With the poster on the ground and their phone in hand, users could virtually try on the shoes and make an exclusive purchase on the website. All of this through an augmented reality experience via web browsers. No friction and no need to download any apps.

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Role: Concept + Creative Direction