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Last update Set. 23'
MITSUBISHI
DRIVE YOUR AMBITION
M.
Brand repositioning and narrative for Mitsubishi Motors Brasil.
Mitsubishi Motors in Brazil launches new "Drive Your Ambition" positioning that explores the brand's 100-year history. The strategy is to reframe ambition in a positive way, alluding to the company's overcoming and progress.
The launch of the new positioning accompanies a 360-degree execution with a film for TV and the web, as well as print media pieces, OOH, POS, CRM, digital actions with influencers, live marketing, internal marketing and events.
Role: Concept + Creative Director
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