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MITSUBISHI
DRIVE YOUR AMBITION

Captura de Tela 2023-09-04 às 16.20.48.png

M.

Brand repositioning and narrative for Mitsubishi Motors Brasil.
Mitsubishi Motors in Brazil launches new "Drive Your Ambition" positioning that explores the brand's 100-year history. The strategy is to reframe ambition in a positive way, alluding to the company's overcoming and progress.

The launch of the new positioning accompanies a 360-degree execution with a film for TV and the web, as well as print media pieces, OOH, POS, CRM, digital actions with influencers, live marketing, internal marketing and events.

Role: Concept + Creative Director

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