Brand repositioning and narrative for iti, the digital bank from Itaú.

The biggest bank in Brazil just launched a 100% digital bank without ANY sort of barriers to encourage our clients to go towards their dreams and projects. This is ITI, a digital bank created to make your life much easier. 

With the concept “Jump in with both feet”, the first campaign by Iti Bank had the participation of Juliette (Brazilian influencer) and had its narrative developed through a digital  language , also taken to TV, mixing people and illustrations.

Role: Executive Creative Director