top of page
Last update Set. 23'
BUDWEISER
LOLLAPALOOZA

B.
Prior to achieving classic status, bands such as The Rolling Stones were merely ordinary garage bands. Budweiser, in its role as the primary sponsor of Lollapalooza Brazil, opted to initiate a conversation about this phenomenon, inquiring of the fans which band lineup they would wager on to emerge as a new classic. Their feedback marked the inception of the TV commercial, in which they played a starring role. Shortly thereafter, the hashtag #MyNewClassic ascended to Twitter's Trending Topics.
Role: Creative & Content Strategist
bottom of page